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Dropshipping: how to minimize costs at the start

Selling with a dropshipping system is an easy and inexpensive way to start a business. You are freed from the need to purchase goods, rent warehouse space, deal with accounting, organize delivery, and other responsibilities that are inherent in a traditional commodity business. An entrepreneur needs to choose a product, find a supplier, create an online store, and advertise it. In dropshipping, you focus exclusively on receiving orders and can invest your time, energy, and money in advertising and communication with customers.

The entry threshold for dropshipping is low. Unlike other types of entrepreneurial activity, you don't risk anything and you don't buy any goods. However, for many people who want to start a dropshipping business, a starting budget of $500-1000 can be overwhelming. However, with the necessary knowledge, you can start even with a small budget, for example, $200-300. This amount can be accumulated from your current job salary. This is the kind of investment that Borfexan Ukraine recommends at the start.

Website development

The first cost in dropshipping is the creation of an online store website. To do this, you can choose a budget option - use website builders. Moreover, many services provide a free trial period lasting from two weeks to a month. Usually, this period is enough to get started. If you don't succeed, at least you won't suffer any losses related to the creation of the website.

The next cost is the domain name, i.e. the website address. But the builder can provide a free domain. Of course, in this case, the website address will not be simple and memorable. But at the start, you can leave this name to minimize costs. When you make money, you can change the domain.

Choosing a product and supplier

When you start, you should already find a product and a supplier, get information about the product, and systematize it to add it to your website as soon as possible. This way, you can create a website faster without spending the free trial period on preparatory work.

Do not start with products that no one sells, Borfexan managers recommend. If you see that others are successfully selling certain products, it means that there is already a demand for them. You won't need to spend time and money testing these products. They are already working and making a profit.
Advertising

You can't do without expenses in promotion. If you have a small budget, you shouldn't start targeted advertising right away. Beginners who do not have experience in setting up advertising campaigns on Facebook and Instagram can waste their budget. There will be no sales, the money will run out, and the novice businessman will be disappointed and shut down his business. When you set up ads on your own with a limited budget, you have no room for error. Accordingly, you have few opportunities to test products.

Start with ads and posts on niche pages, in thematic publics and groups. For example, a profitable niche is products for children. People tend to spontaneously buy something for their kids. The same goes for pet products.

Contact the administrators of a large number of thematic publics and groups, get information about the conditions and prices. And only then create a website. This way, you will start advertising your store during the free period of operation of the web resource. Place ads in 3-4 different publics. The most important thing is to choose a high-quality platform. Before you decide on the placement, check whether the public has already advertised someone, what the reaction to such posts was, how actively people leave comments, etc.
This way, sales at the initial stage of your dropshipping business can be very cheap for you. Investing in the business will mostly require your time. After receiving the first profit, invest again in advertising in other publics. As the number of advertising platforms increases, more potential customers will learn about you. Then you will be able to promote your store on a larger scale, in particular through targeted advertising.

The main difficulties in this scenario of starting a dropshipping business are a large number of nuances and points that need to be taken into account, prepared, and organized in advance.

The algorithm of actions to minimize the cost of launching a dropshipping business looks something like this:

  1. Product selection.
  2. Choosing a supplier.
  3. Collecting and systematizing information about the goods.
  4. Monitoring of thematic groups and publics in social networks
  5. Collecting information on the cost of advertising in groups and publics.
  6. Creation of a website with the help of designers.
  7. Launching the site.
  8. Launch of advertising.

Borfexan Trading Company has extensive experience in implementing dropshipping projects. Our company provides a wide range of services that will help you get practical results. There is no need to constantly wait for “favorable opportunities”, as practice shows, they never come. Together we can build a plan of targeted actions for the development of your business. The specialists of Borfexan LLC will help you realize your plans to reach new heights.
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