How to write an effective business proposal

Imagine the situation: you've prepared a great commercial offer (COP), sent it to a client, and are waiting for a response. But there is no response. The client seemed to be interested, but now there is silence. Why is this happening? How can you draft a proposal to make the deal happen? Let's analyze this together with the specialists of Borfexan LLC using specific examples and recommendations.

Look at the commercial offer from the outside

The CS should not contain dry facts about the product, but a solution to the client's problem. People don't buy a product or service - they buy something that will help them get closer to the desired result. For example, if you sell an antivirus program, the customer doesn't care about its features. The customer is interested in ease of use and reliable protection.

What to do:

Identify the customer's main “pain”.
Describe how you will solve their problem in the sales pitch. Indicate what benefits they will get from using your product.

Focus on a specific person

An important point: if you are writing a business proposal for a company, it should be based on the motives of a specific person, not the company as a whole. Different people work in teams with different goals: one wants to save money, the other wants to improve processes.

What to do:

Think about who will read your proposal. What are their interests and goals? Focus on what is important to this person.
If you communicate with different representatives of the company, adapt the RFP to each of them.
The larger the amount of the transaction, the more detailed and elaborate your RFP should be, according to the managers of Borfexan LLC.

Convince with arguments, not generalities
A common mistake is to simply state: “We are the best on the market” or ”We are chosen for our quality.” This sounds too vague. It's much more effective to show specific results or testimonials from other customers.

What to do:

Show real-life case studies. For example, showcase a specific customer who was able to increase sales by 20% with your solution.
Provide arguments to make it easier for people to trust you.

Use the right triggers
When you describe the problem in the CP, do it in such a way that the customer immediately recognizes his “pain”. For example, if they complain about low conversion rates on the website, show how you can increase them and why your product will do the best job.

What to do:

Describe the client's problems in detail and offer specific solutions. The client needs to understand that you know exactly how to help them.
Make the text easier to read: use lists, headings, and bolding important points.

Call to action - direct and without options
The CTA should clearly explain what is required from the client. Weak wording such as “if you are interested” or “you can contact us” does not motivate action.

What to do:

Write calls to action in a specific and confident manner: “Call us right now to discuss the details” or ”Fill out the form and we'll get started.”
Place the call to action at the end of the text and support it with contact information, Borfexan managers recommend.

A commercial offer is not just a text, but a whole art. The main thing is to understand what the client wants and convincingly show that you have a solution. A little creativity, the right arguments - and the deal is in your pocket!

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